Customers buy from people not companies: Madlibs with Aseem Badshah

June 13, 2013 by 2 Comments

The sales, social, and marketing technology revolution makes life so much fun.I love meeting young upstarts creating value. Aseem Badshah is one of those young guns building cool stuff. He is the founder of Socedo. He is bright, fun to talk to and doing great things. I am very excited to have him as this weeks participant in the Funneholic Madlibs game.
[Read more...]

Filed Under: b2b Sales, Madlibs with the Funnelholic, Social Marketing, Social Media, Social Networking, Social Selling, SocialCRM, Startups, Uncategorized

Competitive content, Twitter pix, and mobile marketing: This week on Twitter

June 7, 2013 by Leave a Comment

Tweets of the Week is back! What a crazy week on the Funnelholic.  My post on the SFDC acquisition of Exact Target had record traffic and my Friday post from last week had a TON of traffic..including some dudes who misinterpreted what I was trying to do and ripped me.

We have a couple tweets on content marketing:

Blog, blog, blog, blog, blog, blog…it works. If you are one of those people who doubt the need for a blog, don’t worry – I was once with you. I was into content marketing, but just didn’t see the whole blog thing. Now that I have seen real-world examples of blogs driving real inbound marketing results and now that I am blogging regularly and generating leads — I can tell you: IT WORKS. On the other hand, I am increasingly start to think that if you can’t blog regularly – then you should not even have a blog.

— Shelly Kramer (@ShellyKramer) May 14, 2013

This number seems high. If it’s real, I am very encouraged. [Read more...]

Filed Under: b2b Marketing, Content Marketing, mobile marketing, Social Marketing, Social Media, Social Networking, SocialCRM, Tweet of the Week, Uncategorized

The biggest mistake sales people make is selling too early: Madlibs with @Kokasexton

May 30, 2013 by Leave a Comment

Does Koka Sexton really need an introduction? He is one of the more famous mavens on social selling and social marketing. His fame is well deserved as he is one of the best resources on social smarketing.  As a matter of fact, he just did a great presentation with us on social marketing techniques that everyone should check out.  His Madlibs are below:

  1. The b2b buyer is smarter than most sales people
  2. The biggest innovation in sales is social proximity
  3. The coolest thing happening in b2b sales is lead generation through social media [Read more...]
Filed Under: b2b Sales, Madlibs with the Funnelholic, Social Marketing, Social Media, Social Networking, Social Selling, SocialCRM

Social Selling, mobile marketing, and qualified leads — This week on Twitter

May 23, 2013 by Leave a Comment

It’s been awhile since our last Tweet of the Week segment, lets call this “Tweets of the last couple weeks”. On to it!

7 out of 10 times at an account, the marketing client will say: “Sales will not follow up on my leads!”.  Sometimes it’s communication or process that’s the problem.  Truthfully, sometimes the problem has nothing to do with alignment and all that jive, the leads do actually suck. And actually, it is better for sales to cold call then follow up on these terrible leads.

Filed Under: b2b Sales, Social Marketing, Social Media, Social Networking, Social Selling, Uncategorized

Content: That tie that binds you and your @Linkedin connections

May 21, 2013 by 1 Comment

The goal of this post is to be short but sweet.  What you have here is a story of how compelling content is the “tie that binds” you to your Linkedin connections (formerly known as your Rolodex).

Let me set the table: We are just starting out with our new business, Topo.  The sales person and I are were going through our Linkedin connections to create a list of contacts to re-connect with.  We were barely getting through the list when someone on our list shares my content.

Content Selling -- shared

I post content multiple times a day to my Linkedin profile. I will get a comment or a +1 here and there.  Ironically, the sales person I am working with on this was just asking me about sharing content on Linkedin.  Anyway, back to the story: I follow up with a simple message using the content as the lead and thanking him for sharing.

Content Selling, the Message

 

And we have a meeting set this week.

BOOM

 
Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Sales, sales, Social Marketing, Social Media, Social Selling, SocialCRM

The b2b buyer can now be the user and decision maker: Madlibs w/ @gretchende

May 16, 2013 by Leave a Comment

Gretchen Deknikker is an entrepeneur. (How is that for short but to the point) Everything you need to know about her is in this great post on Women 2.0. Here is my take on Gretchen: Funny, brilliant, caffeinated, remarkable, and about to be a pioneer in the social selling space with Social Pandas. Her Madlibs is just like I figured…witty and smart…enjoy

  1. The b2b buyer can now be the user and decision maker. Bottoms up SaaS sales models are increasingly ousting the gatekeepers of yore.
  2. The biggest innovation in sales is – social media (sorry, occupational hazard.)  Sales is the most social department in a company and they’ve got some really cool new toys.

    3. [Read more...]

Filed Under: b2b Marketing, b2b Sales, Madlibs with the Funnelholic, sales, Social Media, Social Networking, Social Selling, SocialCRM

Social Media Marketing that Drives Demand: #Demand2013 feat @Kokasexton

May 15, 2013 by 2 Comments

Viewers can watch this webinar featuring @Kokasexton live on May 15th at 11AM PDT or watch on demand from this window. Hashtag is #Demand2013


Filed Under: b2b Marketing, Demand Generation, Great campaigns, Social Marketing, Social Media, webinar

Marketing to the SMB: How SMBs use social and why marketers should care feat @johnsjawn

May 14, 2013 by 1 Comment

Marketing to small businesses used to be a “spray and pray” game. In this short video segment, John Hurley from Radius Intelligence talks about the importance of social media for SMBs and how marketers are using social data to be more effective

We are hosting a Demand Generation Summit with Radius Intelligence, join here:
RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, big data, Lead/Inquiry Generation, Social Media, Social Selling, Uncategorized

3 Quick Social Marketing Tips feat. @KokaSexton

May 13, 2013 by 1 Comment

There are only a couple people I trust when it comes to talking about social tactics that drive results.Koka Sexton is one of them. As he can attest, I call him all the time with questions.  In this short video, he provides three quick social tips that make sense and are realistic to implement right away.

For a full presentation of new, creative social marketing ideas from Koka join us on May 15 by RSVPing here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, Social Media Tagged With:

The future of sales is micro-marketing: Madlibs w/ Jamie Shanks

May 10, 2013 by Leave a Comment

I just really met Jamie Shanks 4-5 months ago. I asked Koka Sexton for some people he thought were “keeping it real” in social selling and he listed Jamie amongst others. I reached out to Jamie, we did a webinar together, I have been listening to his tips and best practices, and overall,  I have confirmed, he is one of the good ones.  When you read his Madlibs, you will see a lot of really interesting ideas including (micro-marketing).  Enjoy:

1. The b2b buyer is – Empowered.  For the first time in human history, a buyer can gather information on nearly anything, without human interaction.  The buyer is also becoming increasing comfortable with gathering information in the background – before needing some assistance to finish the purchase.

2. The biggest innovation in sales is – Social Selling.  The 1980’s brought you Consultative selling, and the 1990’s – early 2000’s had Solution selling.  From 2013 – 2020, sales reps must embrace online interaction. [Read more...]

Filed Under: b2b Marketing, b2b Sales, Funnels, Lead/Inquiry Generation, Madlibs with the Funnelholic, sales, Social Media, Social Selling
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