How Channel Marketers Engage on Social Media

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. And in today’s competitive marketplace, having strong partners is key to winning… if not survival.

So who are the executives tasked with making channel relationships payoff big-time? Turns out these channel marketers come in many flavors, with each wrestling challenges unique to their organization, the needs of their particular partners, and the imperatives of their industry.

What’s the one thing they have in common? They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? [Read more…]

A Very Simple Example of a Cold Outreach Email That Worked

There have been numerous blog posts about how to execute cold outreach. There are a variety of variations, but to sum up all the good ones – be relevant to the person you are sending it to.

Before the SalesStack conference, I got this email from Juliana Crispo who is the founder of StartupSalesBootCamp and a rising star on the sales circuit. I did not know who she was before she reached out. I thought her email was a great example of how to do it and there is a lot to learn. Here are my thoughts: [Read more…]

The Dead-Simple Guide to Start Sharing Content as a Sales Professional

Today’s guest post is from Amar Sheth from Sales for Life.

content selling, social selling

If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly.  While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. [Read more…]

How Sales Execs Use Twitter

While there may be debate about whether LinkedIn or Twitter is more popular with salespeople, there’s no question that sales executives are becoming more active on Twitter. Why? They understand the power of the micro-blogging platform as a way to monitor, reach, and engage target buyers while also building their personal brand. But how are these sales leaders engaging on Twitter? And in what ways can you use this information to become more effective on social media?

How Sales Executives Engage on Twitter

My firm, Leadtail, decided to delve into these very questions by looking at the Twitter activity of 595 sales executives during the first six months of this year. Specifically, we analyzed 160,928 tweets and 91,471 shared links to better understand the topics sales execs are interested in, what they’re reading and sharing, and which people most influence them on social media. Here’s what we discovered.

What Sales Execs Talk About

We compiled the top hashtags used by sales leaders to identify the topics grabbing their attention. Why hashtags? Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media. [Read more…]

The Most Important Social Selling Lesson an Inside Sales Rep Can Learn

Business Relationship

Today’s guest post is from Chris Snell, Director of Inside Sales for Care.com.

Social selling has to be one of my least favorite topics to read about, to hear about, or to write about.  In fact, if you go through all of the blog articles I’ve written, I don’t think you’ll find one that is about social selling. [Read more…]

The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling

Today’s Author is Emma Snider Staff Writer from Hubspot.

You wouldn’t put outdated information or a picture from 20 years ago on your business card. So why do salespeople think it’s okay to allow their LinkedIn profiles (your virtual business card) to get musty?

Social selling isn’t just about monitoring social conversations and engaging with prospects on social networks. Equally important to social selling success is projecting the image of an informed industry resource who can help business leaders make smart decisions.

If you’re skeptical about the role of image in selling, consider the following statistic: According to LinkedIn, 90% of B2B buyers are more likely to engage with a salesperson viewed as a thought leader. With this in mind, if your social profiles are sparsely populated or woefully out of date, you’re going to have a tough time gaining trust.

Inspired to take action? The below infographic provides a section-by-section guide of how to revamp and optimize your LinkedIn profile for social selling. And if you’re short on time, not to worry — the HubSpot Sales blog is giving away 50 free LinkedIn profile makeovers during April. Click here to enter the contest, and discover how to increase your chances of winning (yes, you can improve your odds!).

LinkedInToday’s Author is Emma Snider Staff Writer from Hubspot.

“Let Me Know How I Can Help”

Always be helping

A couple months ago, a young sales person who I worked with a year ago asked for a call to re-connect. He kicks the call off with: “I am calling because I thought you might know some people who might need my service.” My reaction: Nice to hear from you too. He then goes through the entire call and finishes with: “So if you know anyone, send them over to me.” Pffft. Nice job dude. I not only have no reason to help you, but I like you a lot less. Let me go down the line: [Read more…]

Social Selling: The LinkedIn “Who’s Viewed my Profile” Play

Before I go any further, I have an important announcement: On Thursday April 17th from 8:30-Noon is the Funnelholic Virtual Sales Summit feat. Jill Konrath, Jill Rowley, Matt Heinz, and Dan Waldschmidt. Please click here to learn more.

I want to start this post with a simple story that is a great use case on using LinkedIn. I am a strong advocate for sales (sales development and sales) to live in LinkedIn. One screen: CRM; One screen: LinkedIn. There is a lot of things you do in LinkedIn, but one that I love is to think about it as a personal inbound marketing machine. Let the story unfold and then I will come back to this point.

Dateline July 11, 2012:

Yes, July 11, 2012. Yes, a long time ago in internet years. While I haven’t written about it, the experience left a lasting impression and I mention it to clients all the time. Ok, so I look at the profile of Marge Bieler. At the time, I don’t believe she was a LinkedIn trainer, but now she is. As soon as she saw that I viewed her profile, she sent me this:

social selling, marge bieler, inbound marketing

[Read more…]

How to Turn Twitter into a Lead Gen and Social Selling Machine

social selling

By now you have probably heard a lot about the promise of social selling. Still, many find it hard to effectively utilize social networks as part of their sales pipeline. We have all gotten used to the scripts, conversion rates and process associated with calling and emailing that social media might seem like a hairy beast far out of our comfort zones. Not to worry! In this post we will outline a set of very specific steps that will help you create a social selling playbook which utilizes Twitter and Socedo to help you generate leads and close customers. [Read more…]