Viewers can watch this webinar featuring Scott Albro live on May 15th at 9AM PDT or watch on demand below Hashtag for the event is #Demand2013
Building the Ultimate Content Marketing Machine: #Demand2013 feat @ScottAlbro
May 14, 2013 by 1 Comment
Critical trends in demand generation feat. @heinzmarketing
May 14, 2013 by 1 Comment
In this short video segment, Matt Heinz answers the question: “What are the biggest trends in demand generation?” He is always fun and always thought-provoking.
If you want to hear more from Matt, join him on May 15 for a full presentation on what works in demand generation. You can ask him anything! RSVP here: 
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
Funnelholic Redux: More content, social, and blogging learnings from the last 3 months
May 7, 2013 by Leave a Comment
I wrote a post last Thursday: How I think I increased blog traffic by 500% and other blogging tidbits. A bunch of people asked me questions after reading it, so I chose three and thought I would post my answers.
The question: What posts work better than others?
I definitely learned a lot about what content works better than others. Here are the rankings:
1. Rich, long, detailed posts — We used to save this type of content for whitepapers, but more people are pushing their best content to the blog. This type of content works. For example, check out Kissmetrics Blog, which produces rich blog content DAILY. They produce guides which are written like whitepapers but are on the blog not “behind the gate” in long-form content. I tested this concept in my post: Cold Call, revisted: Best practices for getting in the door. Without a doubt, this post brought the most views, uniques, shares, followers, compliments, and links than any post in my history. [Read more...]
How I think I increased blog traffic by 500% and other blogging tidbits
May 2, 2013 by 3 Comments
I have spent the last couple months testing and practicing blogging and content marketing strategies with the Funnelholic. My brother Paul wanted to learn online marketing so he signed up to help. People have been noticing the changes and asking me about some of things I have been doing so I decided to write them down.
Dear Craig: “Eat your own dog food” — I help clients with their content marketing and social marketing strategy. I needed to be a better role model with the Funnelholic. It’s been fun trying new things and passing them along to others.
Also a quick note: There are way more things I could be doing so please don’t consider this exhaustive..since people have asked — I thought I would provide the data of what I have done so far today.
Net-net: Traffic is up 500-600%. I have gotten a fair number of inbound leads which is interesting since I don’t have that many calls-to-action on the site (yet). Just blog. Blog til the cows come home. It works and helps you synthesize your thoughts on particular topics. [Read more...]
More evidence the traditional “white” paper is toast: The Kapost Comic Book
March 18, 2013 by 3 Comments
The other night Jill Rowley called me and said: “I read your post on the demise of the whitepaper, those examples were great. But have you seen the Kapost comic book?“ So I went and downloaded it. It’s awesome. I don’t want to bore you with more rantings about old pamphlet-ware versus the remarkable content of today. Just check it out. There are some really original elements such as thought leader superheroes and comic-strip styles graphics. And of course, the content is valuable and helpful. It sure is fun to be marketed to these days.
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
content, the funnel, and the history of the funnelholic.
October 15, 2012 by 1 Comment
I posted my contribution to the “visual content” video the other day. Here is my full length video. Enjoy!
ps thanks Jason Miller and Marketo
[youtube http://www.youtube.com/watch?v=NdeKRHyCxQA?rel=0&w=560&h=315]
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
A video on visual content that may or may not include me
October 11, 2012 by Leave a Comment
Ok, it this video does include me along with some awesome takes from other thought leaders. Note to self: I misunderstood the question and thought we were only talking about video. I still made the cut so there you go.
PS my hair looks terrible.
PPS Thanks Marketo and Jason Miller for including me.
[youtube http://www.youtube.com/watch?v=WUuVkEccNs0?rel=0]
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
“This Week in Sales”– Video interview with Kevin Gaither
July 11, 2012 by Leave a Comment
[youtube http://www.youtube.com/watch?v=V8hG4-fATfw&w=560&h=315]
This is my interview with Kevin Gaither on This Week in Sales. It was awhile back but I haven’t had a blog in awhile. I had fun in the interview and I am just getting back into getting the Funnelholic up and running.
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
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