CMO + Technology = True Love

According to Gartner, CMOs will spend more on technology than CIOs by 2017. Yes, I know many of you have heard this prediction over and over again but keep listening, because this prediction is so bold that it is hard to fathom. At least in B2B, marketers were the weak link on the executive team. They sat at the kid’s table at the party while the “adults” ate steak and patted each other on the back. Begging for money internally was about pitching a bunch of people on the executive team who had no idea what they were trying to do and hearing “no”. One of my favorites from years back was when my buddy who is a demand generation rockstar VP of Marketing was telling me that his CEO wouldn’t give him budget for anything but did feel like he should be spending his time trying to get him on Oprah. (Seriously). Boy, that has changed. The marketer has been given a checkbook.

CMO

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Building the Ultimate Content Marketing Machine: #Demand2013 feat @ScottAlbro

Viewers can watch this webinar featuring Scott Albro live on May 15th at 9AM PDT or watch on demand below Hashtag for the event is #Demand2013


Critical trends in demand generation feat. @heinzmarketing

In this short video segment, Matt Heinz answers the question: “What are the biggest trends in demand generation?” He is always fun and always thought-provoking.

If you want to hear more from Matt, join him on May 15 for a full presentation on what works in demand generation. You can ask him anything! RSVP here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Funnelholic Redux: More content, social, and blogging learnings from the last 3 months

I wrote a post last Thursday: How I think I increased blog traffic by 500% and other blogging tidbits. A bunch of people asked me questions after reading it, so I chose three and thought I would post my answers.

MadLibs-Logo

The question:  What posts work better than others?
I definitely learned a lot about what content works better than others. Here are the rankings:
1. Rich, long, detailed posts — We used to save this type of content for whitepapers, but more people are pushing their best content to the blog.  This type of content works.  For example, check out Kissmetrics Blog, which produces rich blog content DAILY. They produce guides which are written like whitepapers but are on the blog not “behind the gate” in long-form content. I tested this concept in my post: Cold Call, revisted: Best practices for getting in the door. Without a doubt, this post brought the most views, uniques, shares, followers, compliments, and links than any post in my history. [Read more...]

How I think I increased blog traffic by 500% and other blogging tidbits

I have spent the last couple months testing and practicing blogging and content marketing strategies with the Funnelholic. My brother Paul wanted to learn online marketing so he signed up to help. People have been noticing the changes and asking me about some of things I have been doing so I decided to write them down.eat your own dogfood

Dear Craig: “Eat your own dog food” — I help clients with their content marketing and social marketing strategy. I needed to be a better role model with the Funnelholic. It’s been fun trying new things and passing them along to others.

Also a quick note: There are way more things I could be doing so please don’t consider this exhaustive..since people have asked — I thought I would provide the data of what I have done so far today.

Net-net: Traffic is up 500-600%. I have gotten a fair number of inbound leads which is interesting since I don’t have that many calls-to-action on the site (yet).  Just blog. Blog til the cows come home.  It works and helps you synthesize your thoughts on particular topics. [Read more...]

Demand Generation 2013: The New State of Enlightenment

Demand generation is about to hit another plane right now. It’s time to have fun being a marketer again. Before I continue, please allow me to provide you with my brief but incomplete history with demand generation.

It sucked being in marketing.
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The Buyer is not gonna take it anymore: Mad Libs with Michael Brenner

Today’s MadLibs features marketing thought leader Michael Brenner. Michael is truly one of the best minds in b2b marketing. (Considering how many followers he has on Twitter and how many top-XX lists he is on, I think everyone else knows that as well). When I get the chance to talk to him, I was learn something new. As someone from SAP once told me: “When I have a question, I just call Michael Brenner.” Enjoy!

    1. The b2b buyer is not gonna take it any more. They are sick and tired of the overly-promotional horse doo-doo you’re trying to pass as off as content.
    2. The biggest innovation in marketing is the social, mobile and digital tools that are empowering our buyers to take control of the process.
    3. The coolest thing happening in b2b marketing is the pace of change. Bad marketing was never in style but now, there is no much less room for error.
    4. My favorite marketing book is umm, The “Funnelholic.” Craig wrote a book right?
    5. My favorite social media channel is Twitter. I like that it is short and sweet and instant. Good content gets shared. Bad content is awesomely ignored.

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More evidence the traditional “white” paper is toast: The Kapost Comic Book

The other night Jill Rowley called me and said: “I read your post on the demise of the whitepaper, those examples were great.  But have you seen the Kapost comic book?“  So I went and downloaded it.  It’s awesome.  I don’t want to bore you with more rantings about old pamphlet-ware versus the remarkable content of today.  Just check it out.  There are some really original elements such as  thought leader superheroes and comic-strip styles graphics.  And of course, the content is valuable and helpful.   It sure is fun to be marketed to these days.

comic book

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

content, the funnel, and the history of the funnelholic.

I posted my contribution to the “visual content” video the other day.  Here is my full length video.  Enjoy!

 

ps thanks Jason Miller and Marketo

 

[youtube http://www.youtube.com/watch?v=NdeKRHyCxQA?rel=0&w=560&h=315]

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

A video on visual content that may or may not include me

Ok, it this video does include me along with some awesome takes from other thought leaders.  Note to self:  I misunderstood the question and thought we were only talking about video.  I still made the cut so there you go.

PS my hair looks terrible.

PPS Thanks Marketo and Jason Miller for including me.
[youtube http://www.youtube.com/watch?v=WUuVkEccNs0?rel=0]

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter