According to Gartner, CMOs will spend more on technology than CIOs by 2017. Yes, I know many of you have heard this prediction over and over again but keep listening, because this prediction is so bold that it is hard to fathom. At least in B2B, marketers were the weak link on the executive team. They sat at the kid’s table at the party while the “adults” ate steak and patted each other on the back. Begging for money internally was about pitching a bunch of people on the executive team who had no idea what they were trying to do and hearing “no”. One of my favorites from years back was when my buddy who is a demand generation rockstar VP of Marketing was telling me that his CEO wouldn’t give him budget for anything but did feel like he should be spending his time trying to get him on Oprah. (Seriously). Boy, that has changed. The marketer has been given a checkbook.
Viewers can watch this webinar featuring Scott Albro live on May 15th at 9AM PDT or watch on demand below Hashtag for the event is #Demand2013
The other night Jill Rowley called me and said: “I read your post on the demise of the whitepaper, those examples were great. But have you seen the Kapost comic book?“ So I went and downloaded it. It’s awesome. I don’t want to bore you with more rantings about old pamphlet-ware versus the remarkable content of today. Just check it out. There are some really original elements such as thought leader superheroes and comic-strip styles graphics. And of course, the content is valuable and helpful. It sure is fun to be marketed to these days.
I posted my contribution to the “visual content” video the other day. Here is my full length video. Enjoy!
Ok, it this video does include me along with some awesome takes from other thought leaders. Note to self: I misunderstood the question and thought we were only talking about video. I still made the cut so there you go.
PS my hair looks terrible.