Mouses Can Roar

I don’t know if you have seen this video  yet – it’s a 14 year old girl from the Caribbean covering the Adele hit “Hello”. Please watch, I will explain why it’s important later:

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The Dead-Simple Guide to Start Sharing Content as a Sales Professional

Today’s guest post is from Amar Sheth from Sales for Life.

content selling, social selling

If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly.  While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. [Read more…]

The Most Important Social Selling Lesson an Inside Sales Rep Can Learn

Business Relationship

Today’s guest post is from Chris Snell, Director of Inside Sales for Care.com.

Social selling has to be one of my least favorite topics to read about, to hear about, or to write about.  In fact, if you go through all of the blog articles I’ve written, I don’t think you’ll find one that is about social selling. [Read more…]

8 Chrome or Gmail Extensions Every Sales Rep Should Be Using

This guest post was written by Max Aschulter, CEO of Sales Hacker, a worldwide media company that specializes in helping salespeople and sales organizations leverage technology to become more efficient sales machines. He recently wrote a book showcasing his unique process including over 150 tools to use, called Hacking Sales. [Read more…]

Key Findings from 6.4 Million Sales Emails

Have you ever had a sales person come up and ask, “what do you think about this new prospecting template I came up with Boss?”

The answer is obvious.

“I don’t know. Test it.”

That’s the great thing about so many aspects of sales. Gut instinct is necessary; however, the data can be such a guide for best practices.

Being a data geek myself, I got pretty excited when one of the data scientists here on the Signals team analyzed the results of 6.4 million sales emails. The full report is here.  Below are three observations I found to be interesting. [Read more…]

Top 5 Best Practices for Email Subject Lines

Today’s post is written by Katy Creates, PR Manager at ContactMonkey, a smart email tracking for Outlook, Gmail and Salesforce, based in Toronto.

How long do you spend on writing the perfect email subject line? 10 seconds? 10 minutes? 10 hours? New research suggests that you are wasting your time.

Email tracking service, ContactMonkey, has analysed over 30 million emails to find out what works best for their users. It is the first time anyone has ever collected this amount of data.

They have now released their research on the best performing email subject lines specifically to help salespeople convert those leads into wins.

1. When in doubt, worry less

Time spent thinking about the perfect subject line is time wasted. There is no perfect subject line. Just a simple Re: got a 92% open rate according to the research.

2. Be direct

Longwinded marketing speak fared very badly. It might work for a blog post but your subject line should act as a taster, not the main course. As an example, a long subject line like: “10 secrets for accelerating business results” achieved only a 10.92% email open rate. [Read more…]

Amplify Your Twitter Marketing Campaigns with Azuqua

Twitter Bird, Tweeting, Social Marketing

Editor’s Note: Today’s Post is from Claire Koerner, marketing manager at Azuqua

With CRM, social media, cloud services, SaaS tools and more, marketers have access to vast quantities of customer information. That’s the upside. The downside is it can be a time-consuming task analyzing all that data in order to identify and act on the most important and relevant content. Creating simple business process to address this issue can be a challenge, and usually require a dependency on already stressed IT departments. [Read more…]