Today’s guest post is from Cosmo Mariano from GetLift. Cosmo is a demand-gen, content marketing strategist and almost as importantly, Cosmo and Jason Miller from LinkedIn will be speaking on an amazing Funnelholic webinar on content marketing: 3 Steps to Creating Content that Converts Like Crazy. — Join us on September 24, 2014 10AM Pacific Standard Time. [Read more...]
Today’s post is written by Katy Creates, PR Manager at ContactMonkey, a smart email tracking for Outlook, Gmail and Salesforce, based in Toronto.
How long do you spend on writing the perfect email subject line? 10 seconds? 10 minutes? 10 hours? New research suggests that you are wasting your time.
Email tracking service, ContactMonkey, has analysed over 30 million emails to find out what works best for their users. It is the first time anyone has ever collected this amount of data.
They have now released their research on the best performing email subject lines specifically to help salespeople convert those leads into wins.
1. When in doubt, worry less
Time spent thinking about the perfect subject line is time wasted. There is no perfect subject line. Just a simple Re: got a 92% open rate according to the research.
2. Be direct
Longwinded marketing speak fared very badly. It might work for a blog post but your subject line should act as a taster, not the main course. As an example, a long subject line like: “10 secrets for accelerating business results” achieved only a 10.92% email open rate. [Read more...]
At Compile, like most companies these days, we prefer an open office where engineering, sales and operations sit side-by-side. As a result, I am now spending a lot of time with developers (they will helpfully point out that this keeps me grounded in reality!).
In some ways it’s the classic yin and yang: methodical programmer versus instinctive marketer. But moving beyond the stereotypes, it seems to me that sales and marketing has evolved from a “gut-driven” discipline to a more “data-driven” science.
Whether it’s A/B testing your outreach, measuring lead conversion or tracking prospects, everything we do can be tracked and measured. So even though I’ll not admit it in front of the developers, there’s a lot we can learn from engineering. For instance, the concept of GIGO or garbage in, garbage out. This is a central tenant in computer science which says that a machine is only as good as the data you put in — the smartest computer will spit out nonsensical output if you feed it nonsensical input.
It’s the same with your sales pipeline. Your organization may have a great sales machine and well-defined processes, but if you feed your team bad leads, your conversions will be low. Besides losing revenue by tying up your sales team, poor leads demotivate even the most efficient and dedicated reps. And no amount of process or people optimization can undo the damage of a bad lead.
Leads that result in a sale
Don’t forget: This Thursday April 17th from 8:30-Noon is the Funnelholic Virtual Sales Summit feat. Jill Konrath, Jill Rowley, Matt Heinz, and Dan Waldschmidt. Please click here to learn more. It will be the most fun you will have all week (or month)…
First, the video. BIG TIME WARNING: There is profanity in this video and I am warning you now to not watch the video if you are offended by cursing. I know that posting something with cursing is risky and I could lose some of you. I hope not, but I understand. Here is the thing — when I run into the issues that I am about to detail in this post, I think of this scene. I just have to present it as is. [Read more...]