It’s been awhile since our last Tweet of the Week segment, lets call this “Tweets of the last couple weeks”. On to it!
7 out of 10 times at an account, the marketing client will say: “Sales will not follow up on my leads!”. Sometimes it’s communication or process that’s the problem. Truthfully, sometimes the problem has nothing to do with alignment and all that jive, the leads do actually suck. And actually, it is better for sales to cold call then follow up on these terrible leads.