Social Selling, mobile marketing, and qualified leads — This week on Twitter

May 23, 2013 by Leave a Comment

It’s been awhile since our last Tweet of the Week segment, lets call this “Tweets of the last couple weeks”. On to it!

7 out of 10 times at an account, the marketing client will say: “Sales will not follow up on my leads!”.  Sometimes it’s communication or process that’s the problem.  Truthfully, sometimes the problem has nothing to do with alignment and all that jive, the leads do actually suck. And actually, it is better for sales to cold call then follow up on these terrible leads.

Filed Under: b2b Sales, Social Marketing, Social Media, Social Networking, Social Selling, Uncategorized

Don’t let the ‘cold calling is dead’ crew drag you down: Madlibs with @srichardv

May 20, 2013 by 1 Comment

I say it time and time again: The best people to pick up prospecting tips from are the appointment setting guys. Steve Richard from Vorsight is one of those guys. I personally learn a lot from the tips and tactics they are willing to share. If you are in the business, you should too. Here are his Madlibs:

  1. The b2b buyer is overwhelmed and, as a result, more unaware of their needs than ever.  How do you help someone realize they have a need that they didn’t know they had five minutes ago?
  1. The biggest innovation in sales is a deeper understanding of the buyer’s journey and how to align selling activities to it. [Read more...]
Filed Under: b2b Marketing, b2b Sales, Demand Generation, Inside Sales and Tele-selling, Lead Development, Lead management, Lead Qualification, Madlibs with the Funnelholic, sales, Uncategorized

The Secrets to Successful Video Marketing: #Demand2013 feat. @MattyChilds

May 15, 2013 by Leave a Comment

Matt Childs on Video Marketing.   Feel free to watch his amazing presentation directly in this window!


Hashtag is #Demand2013

Filed Under: b2b Marketing, Content Marketing, Demand Generation, Uncategorized, Video, webinar

Marketing to the SMB: How SMBs use social and why marketers should care feat @johnsjawn

May 14, 2013 by 1 Comment

Marketing to small businesses used to be a “spray and pray” game. In this short video segment, John Hurley from Radius Intelligence talks about the importance of social media for SMBs and how marketers are using social data to be more effective

We are hosting a Demand Generation Summit with Radius Intelligence, join here:
RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, big data, Lead/Inquiry Generation, Social Media, Social Selling, Uncategorized

Sales Productivity 101 via #SDSummit feat @lisahorner @CAHidalgo @rvonsosen @megheuer

May 9, 2013 by Leave a Comment

So, I sat down to do my tweets of the week around the amazing Twitter action from the Sirius Decisions summit (#SDSummit). I was dreaming of putting a bunch of tweets from all the sessions yesterday and this morning and then…CDW’s Joe Levin’s session on sales enablement and productivity happens and there is enough great tweets from that hour to fill a blog post.

I love the current movement in sales productivity. Now that we are actually trying to make them more productive, we are learning what really works and doesn’t work.

There are two types of sales content scenarios I run into:

  1. No content
  2. So much content that sales doesn’t know what to do [Read more...]
Filed Under: Internet, Social Media, Uncategorized Tagged With:

2 Quick Content Marketing Tips feat. @ScottAlbro

May 5, 2013 by Leave a Comment

In preparation for our amazing Demand Generation Summit on May 15th, we did video segments with our presenters. In this quick segment, we asked Scott Albro: “What are the two-three things that marketers should know about content marketing that they may not today”. If you want to hear more from Scott, join us on May 15. In the meantime, enjoy!

button_rsvp_here

[Read more...]

Filed Under: b2b Marketing, Content Marketing, Uncategorized, Video

How I think I increased blog traffic by 500% and other blogging tidbits

May 2, 2013 by 3 Comments

I have spent the last couple months testing and practicing blogging and content marketing strategies with the Funnelholic. My brother Paul wanted to learn online marketing so he signed up to help. People have been noticing the changes and asking me about some of things I have been doing so I decided to write them down.eat your own dogfood

Dear Craig: “Eat your own dog food” — I help clients with their content marketing and social marketing strategy. I needed to be a better role model with the Funnelholic. It’s been fun trying new things and passing them along to others.

Also a quick note: There are way more things I could be doing so please don’t consider this exhaustive..since people have asked — I thought I would provide the data of what I have done so far today.

Net-net: Traffic is up 500-600%. I have gotten a fair number of inbound leads which is interesting since I don’t have that many calls-to-action on the site (yet).  Just blog. Blog til the cows come home.  It works and helps you synthesize your thoughts on particular topics. [Read more...]

Filed Under: b2b Marketing, Content Marketing, Email Marketing, Social Media, Thought Leadership, Uncategorized, Video

Dear Sales: Busy people don’t mean to be rude- Madlibs with Dan McDade

April 29, 2013 by Leave a Comment

You may have noticed by now, but whenever I crowdsource content I have some “go-to’s”. Dan McDade is one of them. He is always willing to share his experiences and tips. I ask him for something, and I always get something I can use. The Madlibs below is a great example…really thoughtful and helpful material. Enjoy.

  1. The b2b buyer is, despite tons of cyberspace “ink” to the contrary, not a lot different today as compared to ten years ago. Picture thousands of zombies repeating (in their zombie voices) the following: “the buyer is 70% of the way through the sales cycle before sales needs to get involved” and you have a clear picture of what frequent bloggers and industry pundits sound like today. Folks, people still buy from people and people have just not changed that much.

    2. [Read more...]

Filed Under: Uncategorized

The b2b funnel is killing real progress: Madlibs with Justin Gray

April 24, 2013 by 1 Comment

Justin Gray is both an amazing marketer and a successful entrepeneur.  Fun Fact: LeadMD is not his only company…he has a number of successful ventures.  Over the years he has become a good friend and trusted resource for me on marketing, sales, and business in general.  His Madlibs contribution is thoughtful and intelligent – enjoy.

    1. The b2b buyer is human
    2. The biggest innovation in marketing is the effective use of actionable big data
    3. The coolest thing happening in b2b marketing is a focus on adding actual value

[Read more...]

Filed Under: b2b Marketing, Content Marketing, Madlibs with the Funnelholic, Marketing Automation, mobile marketing, Uncategorized

The biggest innovation in marketing is yet to be done: Madlibs with Brian Vellmure

April 19, 2013 by 2 Comments

I recommend Brian Vellmure to everyone – marketers, sales, social, customer service, cloud…Maybe it’s just me, but when it comes to enterprise and social technology — I always seek his point of view. I randomly skype him all the time to talk shop and always learn something. You should do the same some time- you will agree with me. With that, friends of the Funnelholic, I give you Brian Vellmure’s Madlibs.

    1. The b2b buyer is intelligent and networked.
    2. The biggest innovation in marketing is yet to be done.
    3. The coolest thing happening in b2b marketing is the convergence of PR and Customer Service. Company:Customer and Customer:Customer interactions are now on the stage for the world to see.
    4. My favorite marketing book is Influence: The Psychology of Persuasion

[Read more...]

Filed Under: b2b Marketing, Madlibs with the Funnelholic, Uncategorized
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