Funnelholic, The Video

A huge thank you to Switch Video for this incredible video.

This video is self-promotion which is a little uncomfortable for me but I think it’s great. I am excited to think of the different ways I will use it going forward. Enjoy:

4 B2B Sales Videos That Will Change Your Game

The only reason you didn’t sign up for the Funnelholic Virtual Sales Summit is if you just didn’t want to go. (It hurts, but I understand). It has dominated our headlines and newsletters, etc.

If you went, I am giving you a virtual hug as we speak.

If you signed up and missed it, I get it — you were out there doing your day job.

Either way, the on-demand videos are in. In our humble opinion, it was the best content we have had yet. Special thanks first to our two premier sponsors: DocuSign and Citrix GoToMeeting. And second, but with equal love and care: Switch Video, LeadSpace, ShareBloc, and TOPO.

 

Keynote: Jill Konrath on The Agile Selling Mindset

[Read more…]

Social selling, content selling, and content marketing

Last night at dinner, my mom said to me: “I watched your videos on the eCornell site, you need to lost 10 pounds.” I also noticed that I have grey hair. Nonetheless, I enjoyed filming these videos and took on some topics near and dear to my heart.

Champion content, champion enablement, and content selling – the video

I am attempting to live by the TOPO mantra of “create once, publish many” for content marketing production. Last week I created a blog post on my company blog, TOPOhq, on content selling and specifically the idea of champion content. I still have all the ideas in my head so I have created a video with a transcript to go along with long posts. Here we go:

[Read more…]

Webinar Marketing Tactics: How we drove attendance to #Demand2013

Recently, my brother Paul produced #Demand 2013 — An onlineContent marketing
summit, hosted by the Funnelholic.

It was a pretty amazing adventure. Paul comes from the world of non-profit and I have been busy building TOPO so he had to go pull this off himself. I can’t give you the entire registration number but it was was between 500-1500.  Oh and by the way, we have no email list. So to top things off, so we were forced to test some new ideas and tactics.

That being said, as a consultant I will tell you time and time again — if you want leads/registrations to your online events, then you have to be able to email which means you need a list.  It is and continues to be the biggest “bang for one’s buck” when it comes to promotion.  Do email and do it often. [Read more…]

The Secrets to Successful Video Marketing: #Demand2013 feat. @MattyChilds

Matt Childs on Video Marketing.   Feel free to watch his amazing presentation directly in this window!


Hashtag is #Demand2013

Critical trends in demand generation feat. @heinzmarketing

In this short video segment, Matt Heinz answers the question: “What are the biggest trends in demand generation?” He is always fun and always thought-provoking.

If you want to hear more from Matt, join him on May 15 for a full presentation on what works in demand generation. You can ask him anything! RSVP here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Best practices in video marketing feat. @mattychilds

More great content from video marketing authority Matt Childs. Video is one of those areas where we all have a steep learning curve which is why I am proud to have Matt informing our audience. In this short clip, he talks about video marketing best practices.

If you are trying to wrap your hands around video marketing, Matt is your guy. He is going to present his secrets and best practices on May 15 at Noon PDT. RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter