Social selling, content selling, and content marketing

Last night at dinner, my mom said to me: “I watched your videos on the eCornell site, you need to lost 10 pounds.” I also noticed that I have grey hair. Nonetheless, I enjoyed filming these videos and took on some topics near and dear to my heart.

Champion content, champion enablement, and content selling – the video

I am attempting to live by the TOPO mantra of “create once, publish many” for content marketing production. Last week I created a blog post on my company blog, TOPOhq, on content selling and specifically the idea of champion content. I still have all the ideas in my head so I have created a video with a transcript to go along with long posts. Here we go:

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Webinar Marketing Tactics: How we drove attendance to #Demand2013

Recently, my brother Paul produced #Demand 2013 — An onlineContent marketing
summit, hosted by the Funnelholic.

It was a pretty amazing adventure. Paul comes from the world of non-profit and I have been busy building TOPO so he had to go pull this off himself. I can’t give you the entire registration number but it was was between 500-1500.  Oh and by the way, we have no email list. So to top things off, so we were forced to test some new ideas and tactics.

That being said, as a consultant I will tell you time and time again — if you want leads/registrations to your online events, then you have to be able to email which means you need a list.  It is and continues to be the biggest “bang for one’s buck” when it comes to promotion.  Do email and do it often. [Read more...]

The Secrets to Successful Video Marketing: #Demand2013 feat. @MattyChilds

Matt Childs on Video Marketing.   Feel free to watch his amazing presentation directly in this window!


Hashtag is #Demand2013

Critical trends in demand generation feat. @heinzmarketing

In this short video segment, Matt Heinz answers the question: “What are the biggest trends in demand generation?” He is always fun and always thought-provoking.

If you want to hear more from Matt, join him on May 15 for a full presentation on what works in demand generation. You can ask him anything! RSVP here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Best practices in video marketing feat. @mattychilds

More great content from video marketing authority Matt Childs. Video is one of those areas where we all have a steep learning curve which is why I am proud to have Matt informing our audience. In this short clip, he talks about video marketing best practices.

If you are trying to wrap your hands around video marketing, Matt is your guy. He is going to present his secrets and best practices on May 15 at Noon PDT. RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Content Marketing: Lessons from B2C feat. @scottalbro

Everyone always asks me for places to look for ideas in content marketing. Well turns out, there are some great examples of content marketing happening in the b2c/ecommerce space. Scott Albro talks about them in this truly interesting short video.

For a full presentation of new, creative content marketing ideas on May 15 by RSVPing here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

The biggest mistakes in video marketing feat @mattychilds

For our Demand Generation Summit, we had to have a presentation on video marketing…it’s hot and totally misunderstood.  Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he talks about video marketing mistakes.  To hear more, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Two innovative demand gen ideas I bet you didn’t know feat @heinzmarketing

When we were organizing speakers for our Demand Generation Summit, we only wanted people who would bring new, surprising ideas, provide real examples, and have fun.  Matt Heinz — Check!  This short video with him provides some fun ideas I had never thought of. If you like this, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE


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