Last night at dinner, my mom said to me: “I watched your videos on the eCornell site, you need to lost 10 pounds.” I also noticed that I have grey hair. Nonetheless, I enjoyed filming these videos and took on some topics near and dear to my heart.
The man behind the scenes of the Funnelholic — Paul Rosenberg has crowd-sourced a really cool video featuring top b2b marketing thought leaders that will be featured in the upcoming virtual summit from Demandbase and Adobe: Marketing’s Next Move. I hope you get a chance to check it out!
He asked each thought leader the following question: How will B2B marketing innovation allow marketers to be more effective? You can see my answer below….you can see the rest of the answers here.
It was a pretty amazing adventure. Paul comes from the world of non-profit and I have been busy building TOPO so he had to go pull this off himself. I can’t give you the entire registration number but it was was between 500-1500. Oh and by the way, we have no email list. So to top things off, so we were forced to test some new ideas and tactics.
That being said, as a consultant I will tell you time and time again — if you want leads/registrations to your online events, then you have to be able to email which means you need a list. It is and continues to be the biggest “bang for one’s buck” when it comes to promotion. Do email and do it often. [Read more...]
Matt Childs on Video Marketing. Feel free to watch his amazing presentation directly in this window!
Hashtag is #Demand2013
More great content from video marketing authority Matt Childs. Video is one of those areas where we all have a steep learning curve which is why I am proud to have Matt informing our audience. In this short clip, he talks about video marketing best practices.
Everyone always asks me for places to look for ideas in content marketing. Well turns out, there are some great examples of content marketing happening in the b2c/ecommerce space. Scott Albro talks about them in this truly interesting short video.
For our Demand Generation Summit, we had to have a presentation on video marketing…it’s hot and totally misunderstood. Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he talks about video marketing mistakes. To hear more, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:
When we were organizing speakers for our Demand Generation Summit, we only wanted people who would bring new, surprising ideas, provide real examples, and have fun. Matt Heinz — Check! This short video with him provides some fun ideas I had never thought of. If you like this, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here: