Webinar Marketing Tactics: How we drove attendance to #Demand2013

June 3, 2013 by Leave a Comment

Recently, my brother Paul produced #Demand 2013 — An onlineContent marketing
summit, hosted by the Funnelholic.

It was a pretty amazing adventure. Paul comes from the world of non-profit and I have been busy building TOPO so he had to go pull this off himself. I can’t give you the entire registration number but it was was between 500-1500.  Oh and by the way, we have no email list. So to top things off, so we were forced to test some new ideas and tactics.

That being said, as a consultant I will tell you time and time again — if you want leads/registrations to your online events, then you have to be able to email which means you need a list.  It is and continues to be the biggest “bang for one’s buck” when it comes to promotion.  Do email and do it often. [Read more...]

Filed Under: b2b Marketing, Demand Generation, Video, webinar

The Secrets to Successful Video Marketing: #Demand2013 feat. @MattyChilds

May 15, 2013 by Leave a Comment

Matt Childs on Video Marketing.   Feel free to watch his amazing presentation directly in this window!


Hashtag is #Demand2013

Filed Under: b2b Marketing, Content Marketing, Demand Generation, Uncategorized, Video, webinar

Critical trends in demand generation feat. @heinzmarketing

May 14, 2013 by 1 Comment

In this short video segment, Matt Heinz answers the question: “What are the biggest trends in demand generation?” He is always fun and always thought-provoking.

If you want to hear more from Matt, join him on May 15 for a full presentation on what works in demand generation. You can ask him anything! RSVP here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, Demand Generation, DRIP and Lead Nurturing, Lead management, Lead/Inquiry Generation, Social Selling, Thought Leadership, Video

Best practices in video marketing feat. @mattychilds

May 13, 2013 by Leave a Comment

More great content from video marketing authority Matt Childs. Video is one of those areas where we all have a steep learning curve which is why I am proud to have Matt informing our audience. In this short clip, he talks about video marketing best practices.

If you are trying to wrap your hands around video marketing, Matt is your guy. He is going to present his secrets and best practices on May 15 at Noon PDT. RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, Content Marketing, Demand Generation, Video

Content Marketing: Lessons from B2C feat. @scottalbro

May 12, 2013 by Leave a Comment

Everyone always asks me for places to look for ideas in content marketing. Well turns out, there are some great examples of content marketing happening in the b2c/ecommerce space. Scott Albro talks about them in this truly interesting short video.

For a full presentation of new, creative content marketing ideas on May 15 by RSVPing here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, Content Marketing, Internet, Video

The biggest mistakes in video marketing feat @mattychilds

May 11, 2013 by Leave a Comment

For our Demand Generation Summit, we had to have a presentation on video marketing…it’s hot and totally misunderstood.  Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he talks about video marketing mistakes.  To hear more, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Filed Under: b2b Marketing, Demand Generation, Video, webinar Tagged With:

Two innovative demand gen ideas I bet you didn’t know feat @heinzmarketing

May 10, 2013 by Leave a Comment

When we were organizing speakers for our Demand Generation Summit, we only wanted people who would bring new, surprising ideas, provide real examples, and have fun.  Matt Heinz — Check!  This short video with him provides some fun ideas I had never thought of. If you like this, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE


[Read more...]

Filed Under: b2b Marketing, Demand Generation, Lead management, Lead/Inquiry Generation, Video Tagged With: ,

Marketers are having fun again : Madlibs with Jason Miller

May 6, 2013 by 1 Comment

Jason Miller is not just a guy who works in content and social at Marketo.  He is a convincing, compelling evangelist for social marketing ROI.  He is one of the few people out there that talks about social marketing as a ROI-driving, results oriented practice.  He is so good, he gets ROI on Facebook and he wants you to get ROI on Facebook as well which is why he shares all his secrets. It’s worth listening to.  We have collaborated on content in the past — check this session we did on theMarketo Happy Hour!  Here are his Madlibs:

  1. The b2b buyer is in complete control of the buying process. Your job as a marketer is to build that relationship as early on as possible by helping, educating, and sometime entertaining the buyer until they are ready to talk to sales. Staying top of mind is the key.

    2. [Read more...]

Filed Under: b2b Marketing, Content Marketing, Madlibs with the Funnelholic, Marketing Automation, Social Media, Social Networking, Social Selling, Video

2 Quick Content Marketing Tips feat. @ScottAlbro

May 5, 2013 by Leave a Comment

In preparation for our amazing Demand Generation Summit on May 15th, we did video segments with our presenters. In this quick segment, we asked Scott Albro: “What are the two-three things that marketers should know about content marketing that they may not today”. If you want to hear more from Scott, join us on May 15. In the meantime, enjoy!

button_rsvp_here

[Read more...]

Filed Under: b2b Marketing, Content Marketing, Uncategorized, Video

How I think I increased blog traffic by 500% and other blogging tidbits

May 2, 2013 by 3 Comments

I have spent the last couple months testing and practicing blogging and content marketing strategies with the Funnelholic. My brother Paul wanted to learn online marketing so he signed up to help. People have been noticing the changes and asking me about some of things I have been doing so I decided to write them down.eat your own dogfood

Dear Craig: “Eat your own dog food” — I help clients with their content marketing and social marketing strategy. I needed to be a better role model with the Funnelholic. It’s been fun trying new things and passing them along to others.

Also a quick note: There are way more things I could be doing so please don’t consider this exhaustive..since people have asked — I thought I would provide the data of what I have done so far today.

Net-net: Traffic is up 500-600%. I have gotten a fair number of inbound leads which is interesting since I don’t have that many calls-to-action on the site (yet).  Just blog. Blog til the cows come home.  It works and helps you synthesize your thoughts on particular topics. [Read more...]

Filed Under: b2b Marketing, Content Marketing, Email Marketing, Social Media, Thought Leadership, Uncategorized, Video
«Older Posts