Matt Childs on Video Marketing. Feel free to watch his amazing presentation directly in this window!
Hashtag is #Demand2013
A blog about sales, marketing, and things that drive revenue
Matt Childs on Video Marketing. Feel free to watch his amazing presentation directly in this window!
Hashtag is #Demand2013
Viewers can watch this webinar featuring @Kokasexton live on May 15th at 11AM PDT or watch on demand from this window. Hashtag is #Demand2013
Join Matt Heinz on May 15 at 10AM PDT or watch his presentation on demand anytime in the window below! hashtag is #Demand2013
Viewers can watch this webinar featuring Scott Albro live on May 15th at 9AM PDT or watch on demand below Hashtag for the event is #Demand2013
For our Demand Generation Summit, we had to have a presentation on video marketing…it’s hot and totally misunderstood. Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he talks about video marketing mistakes. To hear more, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
Demand generation is about to hit another plane right now. It’s time to have fun being a marketer again. Before I continue, please allow me to provide you with my brief but incomplete history with demand generation.
It sucked being in marketing.
[Read more...]
I am doing a webinar for Brighttalk on tactics for driving webinar attendance on Thursday at 8AM PDT. Also on Thursday: I have a webinar at 11am with Steve Gershik, Eric Wittlake, and Brian Vellmure on inbound marketing, I also wrote a piece on inbound marketing leading up to the event that I liked alot
Okay, back to the ridiculous title. How many times over the last three years have you heard: “Marketers need to act more like publishers”. Many people interpret this mantra to mean creating third-party, objective content and a lot of it. There is another important factor: Publishers create what I call “content reliability” — they constantly deliver content on a consistent basis. Example: A newspaper will feature a columnist X on Tuesdays and Thursdays each week or a simple example, you will get a newspaper on your doorstep that will have a front page, sports page, etc. Remember that.
Now when you think of your event content, you should think of how television networks create their content:
1. Their are reliably on-time – Deliver the show rain or shine on the same day, same time each week
2. Build the show brand — There is typically a network with a big brand who actually wants for their individual content pieces (their shows) to have their own brands. People know what they are going to get from their favorite shows.
3. Build your performers into stars that people want to root for each week
I mention Modern Family because Scott Albro likes to always talk about creating persistent events while drawing parallels to Modern Family. He says: “My wife knows Modern Family is on every Wednesday at 9pm”
Have you ever thought about delivering your content like a network? Create an event brand that you deliver consistently throughout the year. Build star-power that people can’t wait to listen to each week. Here is a great example: SAP runs a weekly event called “Coffee Break with Game-Changers“. It’s on every week with it’s on content brand and they have the same dynamic, exciting host Bonnie Graham. While I am pretty sure SAP has a humongous email database, it is NOT used to promote this show. The point: audience started small and has continued to grow organically over time by building a following just like a radio/tv show. Many times with online events, each event is it’s own large-scale campaign instead of thinking of events as a content product you deliver over the course of time.
I talk about this use-case and more during my webinar on Thursday. Join me!
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
My new hobby is to identify creative, fun hacks from b2b marketers which as you can imagine b2b folks are not known for. Here is one I ran into the other day. I went on InsideView’s website to download their Ultimate Guide To Using Twitter for Social Selling. And not so ironically, they used Twitter to creatively follow-up with me.
Check this out. First of all, the reg form asked for my Twitter handle. Yes, of course, it’s a guide to Twitter so its certainly appropriate, but don’t be a naysayer – I am hoping to give you idea fodder for new hacks you can do. I love capturing the Twitter handle. For one, it’s a channel by which your buyers communicate but also can provide incredible insight into the buyer.

Then, once I filled out the form to download the PDF. I received a tweet regarding my download.
The Twitter shout-out is crowd-pleasing and completely different than those boring, ridiculous canned emails we send when people download. “Thank you for downloading the Twitter Guide blah blah blah”. Also, the tweet got me to respond which is awesome.
All in all, this tactic is not going to get you another 100 leads this month but it is definitely a highly engaging, very personal way to follow up. How about these ideas:
1. Have sales reps send this type of Twitter followup? If the prospect scores high-enough, why not?
2. I think doing this for webinars and online events is a killer application. We create these event hashtags, lets get em cooking well in advance of the event.
3. Make it personal – you have an opportunity to be real and drive 2-way engagement.
What do you think?
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
From Monday, July 11, through Friday, July 15, Focus.com is presenting Focus B2B Marketing Week, rolling out a bunch of webinars and roundtable panels that will bring together the top experts in their fields to discuss the state of B2B marketing today.
Couple things to note:
For speaker details and to attend, click the event links below.
Monday July 11
1 pm PT/4 pm ET: How to Set Up an Effective Marketing Organization
Tuesday July 12
11 am PT/2 pm ET: B2B Marketing Tactics That Work (And the Ones That Don’t)
1 pm PT/4 pm ET: Modern B2B Marketing Strategies
Wednesday July 13
10 am PT/1 pm ET: The Four Types of Prospect Attention and How They Affect Demand Generation
1 pm PT/4 pm ET: B2B Lead Generation: How To Use the Phone to Drive High Quality Leads
Thursday July 14
9 am PT/12 pm ET: The Key to Sales and Marketing Alignment
1 pm PT/4 pm ET: Expert Best Practices in Content Marketing
Friday July 15
11 am PT/2 pm ET: B2B Marketing 3.0: What’s Next for B2B Marketers?
1 pm PT/4 pm ET: Tips on Generating Leads for Yourself
Sign up to attend now — it should be awesome.
I have resisted for the longest time becoming a news organization. I typically write what I feel. Guess what: I missed out. With the Focus.com platform, I can tackle topical issues particularly when I’m not sure I know the answer. (: For instance, I MUST not know enough because everyone tells me that Benioff could care less about marketing then he runs off and does THIS. I need to understand it. Here is what we have done, we reached out and got some of the most respected experts (All Focus Experts thank you) in the space to tell all of us what this all means.
I have 6 fundamental questions:
And I’m getting them answered in tomorrow’s roundtable teleconference: What the Salesforce.com/ Radian 6 Deal Really Means
I haven’t been this excited about an event in a long time. Here are the details:
WHEN
Friday, April 1, 2011, 10:00 a.m. PT/ 1:00 p.m. ET
WHERE
Toll-free Dial-In Number: (866) 951-1151
International Dial-In Number: (201) 590-2255
Conference Number: 4999006
Here is the crew (How big is this!)
Brian Vellmure is the principal and founder of Initium LLC, a strategic consulting firm specializing in increasing corporate value through customer focused business design. For more than a decade, Brian has been helping companies increase profitability through customer focused initiatives. He is an accomplished business leader, management consultant, and award winning and syndicated blogger. He is often referred to as a thought leader and pioneer in the emerging discipline of Social CRM.
Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 22 years of experience in customer service and CRM consulting, research and advisory services, and is currently advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses.
Steve Woods is the CTO at Eloqua and author of the book “Digital Body Language” which focuses on the transformation under way in our buyers and how we as marketers can respond. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.
Michael Fauscette leads IDC’s Software Business Solutions Group which includes research and consulting in enterprise software applications, collaboration and social applications, software partner and alliances, open source, software vendor business models, cloud computing and software pricing and licensing. He also provides thought leadership in the area of social applications and the transition to the social business.
Mitch Lieberman is Chief Executive Officer and Founder of Comity Technology Advisors, and has 15 years of experience in CRM domain. He has the social business expertise to offer analysis and strategic advice to companies of all sizes, helping them leverage social technology to better manage their relationships with individual consumers and their business customers.
This one’s gonna be a blockbuster. You should be there.
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
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