It was a pretty amazing adventure. Paul comes from the world of non-profit and I have been busy building TOPO so he had to go pull this off himself. I can’t give you the entire registration number but it was was between 500-1500. Oh and by the way, we have no email list. So to top things off, so we were forced to test some new ideas and tactics.
That being said, as a consultant I will tell you time and time again — if you want leads/registrations to your online events, then you have to be able to email which means you need a list. It is and continues to be the biggest “bang for one’s buck” when it comes to promotion. Do email and do it often. [Read more...]