Comments for The Funnelholic http://www.funnelholic.com a blog for those of us who love and work in the top end of the funnel: b2b lead generation, online media, inside sales, CRM Wed, 20 Aug 2008 07:30:10 +0000 http://wordpress.org/?v=2.6 Comment on Does This Blogging Stuff Even Work? by Mike Volpe http://www.funnelholic.com/2008/08/19/does-this-blogging-stuff-even-work/#comment-1405 Mike Volpe Tue, 19 Aug 2008 22:06:30 +0000 http://www.funnelholic.com/?p=211#comment-1405 Blogging has been a great benefit to our business. Our blog is one of our top 5 sources of leads and we get lots of interaction in the comments among our customers and our prospects. I never understood Unica's decision. There are TONS of benefits to blogging. Traffic and leads being an important one. And we get senior marketing folks (VPs) to read our blog all the time. The ROI is much higher than AdWords, tradeshows, etc. Blogging has been a great benefit to our business. Our blog is one of our top 5 sources of leads and we get lots of interaction in the comments among our customers and our prospects.

I never understood Unica’s decision. There are TONS of benefits to blogging. Traffic and leads being an important one. And we get senior marketing folks (VPs) to read our blog all the time. The ROI is much higher than AdWords, tradeshows, etc.

]]> Comment on Does This Blogging Stuff Even Work? by Leigh Anne Wallace http://www.funnelholic.com/2008/08/19/does-this-blogging-stuff-even-work/#comment-1404 Leigh Anne Wallace Tue, 19 Aug 2008 21:27:57 +0000 http://www.funnelholic.com/?p=211#comment-1404 Hi Craig. First off, I want to say I love your blog, especially the name. I work for a small company called ReachForce, and I think we are all funnelholics. We started our own blog, www.theb2blead.com, just over a year ago. I don't think any of us really knew what we were doing when we started it, but we did know we wanted to deliver great content of B2B marketing and sales tips for our prospects and customers (which are all marketing and sales professionals). Looking back over the past year, our blog has done things that we never expected. We were picked up in a MarketingProfs newsletter, we were one of the first blogs on marketing.alltop.com and made it to the top position on Sphinn. We also repurpose the content for lots of other uses. I use our blog posts to create a monthly newsletter. We are currently rolling out volumes of a 101 Tips eBook. Not everyone will want to read a blog so we deliver the same content in different mediums. We have also found that our sales team uses the blog during the sales process to help further educate prospects. I will admit that is takes time to do it well and crafting that perfect post can be exhausting at times. We have found that people are flattered to be guest bloggers and those posts can bring in new traffic plus it gives you a day off. Hi Craig. First off, I want to say I love your blog, especially the name. I work for a small company called ReachForce, and I think we are all funnelholics. We started our own blog, http://www.theb2blead.com, just over a year ago. I don’t think any of us really knew what we were doing when we started it, but we did know we wanted to deliver great content of B2B marketing and sales tips for our prospects and customers (which are all marketing and sales professionals).

Looking back over the past year, our blog has done things that we never expected. We were picked up in a MarketingProfs newsletter, we were one of the first blogs on marketing.alltop.com and made it to the top position on Sphinn.

We also repurpose the content for lots of other uses. I use our blog posts to create a monthly newsletter. We are currently rolling out volumes of a 101 Tips eBook. Not everyone will want to read a blog so we deliver the same content in different mediums. We have also found that our sales team uses the blog during the sales process to help further educate prospects.

I will admit that is takes time to do it well and crafting that perfect post can be exhausting at times. We have found that people are flattered to be guest bloggers and those posts can bring in new traffic plus it gives you a day off.

]]> Comment on Does This Blogging Stuff Even Work? by BobThompson http://www.funnelholic.com/2008/08/19/does-this-blogging-stuff-even-work/#comment-1403 BobThompson Tue, 19 Aug 2008 20:32:32 +0000 http://www.funnelholic.com/?p=211#comment-1403 The most important thing is the goal you are trying to achieve. I don't view blogging as a lead generation exercise, I view it as a branding and expertise play. The most important thing is the goal you are trying to achieve. I don’t view blogging as a lead generation exercise, I view it as a branding and expertise play.

]]> Comment on If Sales Is from Venus and Marketing Is from Mars, Then Venus Wins Again by Barry Lawrence http://www.funnelholic.com/2008/08/14/if-sales-is-from-venus-and-marketing-is-from-mars-then-venus-wins-again/#comment-1400 Barry Lawrence Mon, 18 Aug 2008 17:14:58 +0000 http://www.funnelholic.com/?p=126#comment-1400 Thanks for the kudos, guys. For disclosure, I am the PR director at Jobfox. We are always looking for new ideas to promote SEO. This was a huge story for us. BTW, for those who haven't heard of us, we are led by CEO Rob McGovern, the founder and former CEO of Jobfox. We also just released Jobfox Intros, which introduces 5-Star matches to employers. We are now the fastest growing career site on the Web. Again, thanks for the comments and I look forward to feedback on how we can improve our online marketing. Thanks for the kudos, guys. For disclosure, I am the PR director at Jobfox. We are always looking for new ideas to promote SEO. This was a huge story for us.

BTW, for those who haven’t heard of us, we are led by CEO Rob McGovern, the founder and former CEO of Jobfox. We also just released Jobfox Intros, which introduces 5-Star matches to employers. We are now the fastest growing career site on the Web.

Again, thanks for the comments and I look forward to feedback on how we can improve our online marketing.

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