Comments for the funnelholic

Comment on Who should own phone-based lead generation/lead qualification? by Amber King

Amber King — Thu, 20 Jun 2013 03:52:00 +0000

For me, instead of pointing who wins or lose, sales and marketing should work together. Marketing to produce qualified leads, advertise and sales to do the closing. It is important however, that they create a boundary. Make sure that marketing delivers qualified leads so that the sales team does not need to do so.

Comment on Marketing automation madness revisited: @Marketo back on the App Exchange by Craig Rosenberg

Craig Rosenberg — Wed, 19 Jun 2013 23:11:00 +0000

Snap

Comment on Marketing automation madness revisited: @Marketo back on the App Exchange by David Raab

David Raab — Wed, 19 Jun 2013 23:11:00 +0000

But Eloqua still is missing. Oracle’s public too.

Comment on Marketing automation madness revisited: @Marketo back on the App Exchange by Brian Hansford

Brian Hansford — Wed, 19 Jun 2013 21:30:00 +0000

Looked like Marketo took off the Data.com object from their platform. I haven’t looked today. Is it back?

Comment on Marketing automation craziness — Oh boy, here we go. by Tim M. Curtis, DCMP

Tim M. Curtis, DCMP — Wed, 19 Jun 2013 18:39:00 +0000

Perhaps Pardot should spend more time developing their platform to effectively compete against the likes of Marketo and HubSpot instead of pointing fingers on “spam” attacks. By the way…no one has spammed me more than Pardot.

Comment on Marketing automation madness revisited: @Marketo back on the App Exchange by Tim M. Curtis, DCMP

Tim M. Curtis, DCMP — Wed, 19 Jun 2013 18:33:00 +0000

The delisting of Marketo didn’t make sense in the first place. Glad to see cooler heads prevail. Doubly glad to see the customer’s interest win out.

Comment on Who should own phone-based lead generation/lead qualification? by Grant

Grant — Wed, 19 Jun 2013 16:07:00 +0000

I’ve seen a successful implementation of this with Marketing owning lead qualification – ALL lead qualification, not just phone.

And like Trish says, these were mostly out recent college grads, who really didn’t know what they wanted to be. Most thought that they wanted to go into Sales, and this was their of gaining the entry level position.

The reason it was a success being owned by Marketing was that they could very closely coordinate marketing campaigns with lead qualification – and adjust tactics on the fly – very fast. This would be very hard to do between two different departments.

Comment on Marketing automation madness revisited: @Marketo back on the App Exchange by daphne

daphne — Wed, 19 Jun 2013 11:07:00 +0000

visit the unn website for academic feeds

Comment on Marketing automation madness revisited: @Marketo back on the App Exchange by Jill Rowley

Jill Rowley — Wed, 19 Jun 2013 05:52:00 +0000

Marketo is a public company. Salesforce.com doesn’t want to be sued. Amazing how things work…..

Comment on Who should own phone-based lead generation/lead qualification? by Kevin Gaither

Kevin Gaither — Wed, 19 Jun 2013 00:15:00 +0000

Sales has got to own it IMHO. Like Matt Heinz writes above:

“This is a sales management job and that is a skill marketers typically don’t have”

“Marketing needs to commit resources (creative, content, training, tools) to the success of the sales development team”