Prospecting into big companies: Tips from @damphoux

More prospecting tips from Mike Damphousse from Green Leads. The days of giving outbound sales reps a list and a phone are over. You have to be smarter and more creative than ever. In this short clip, Mike provides his best tips.

We are hosting a Demand Generation Summit with Greenleads, join here:

RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Critical trends in demand generation feat. @heinzmarketing

In this short video segment, Matt Heinz answers the question: “What are the biggest trends in demand generation?” He is always fun and always thought-provoking.

If you want to hear more from Matt, join him on May 15 for a full presentation on what works in demand generation. You can ask him anything! RSVP here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Best practices in video marketing feat. @mattychilds

More great content from video marketing authority Matt Childs. Video is one of those areas where we all have a steep learning curve which is why I am proud to have Matt informing our audience. In this short clip, he talks about video marketing best practices.

If you are trying to wrap your hands around video marketing, Matt is your guy. He is going to present his secrets and best practices on May 15 at Noon PDT. RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

3 Quick Social Marketing Tips feat. @KokaSexton

There are only a couple people I trust when it comes to talking about social tactics that drive results.Koka Sexton is one of them. As he can attest, I call him all the time with questions.  In this short video, he provides three quick social tips that make sense and are realistic to implement right away.

For a full presentation of new, creative social marketing ideas from Koka join us on May 15 by RSVPing here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

The buyer knows more about your product than you: Madlibs with @jstewart_1

Jason Stewart is our featured Madlibs this week. He is the kind of guy I like to listen to: part practitioner/part-thought leader. In other words, he talks about marketing issues but also has to hit his MBOs. Keeping it real. Jason Stewart’s Madlibs below

  1. The b2b buyer is — not alone. The buying committee is getting bigger all the time, and they often know more about your products and services than you do.
  2. [Read more...]

Content Marketing: Lessons from B2C feat. @scottalbro

Everyone always asks me for places to look for ideas in content marketing. Well turns out, there are some great examples of content marketing happening in the b2c/ecommerce space. Scott Albro talks about them in this truly interesting short video.

For a full presentation of new, creative content marketing ideas on May 15 by RSVPing here: RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

How to reach prospects via their cellphones feat @damphoux

If you want to figure out how to reach prospects who don’t know you, listen to the outbound appointment setting gurus. They do it for a living and have tried everything thousands of times. In this segment, Mike Damphousse from GreenLeads provides best practices on what to do with a prospect’s cell phone number. And yes, the answer is to call it and text it.

We are hosting a Demand Generation Summit with Greenleads, join here:

RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

The biggest mistakes in video marketing feat @mattychilds

For our Demand Generation Summit, we had to have a presentation on video marketing…it’s hot and totally misunderstood.  Matt Childs is the guy to follow on video marketing – he has the real scoop on what works and I can tell you it is not just about posting YouTube videos on your blog…In this segment, he talks about video marketing mistakes.  To hear more, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Two innovative demand gen ideas I bet you didn’t know feat @heinzmarketing

When we were organizing speakers for our Demand Generation Summit, we only wanted people who would bring new, surprising ideas, provide real examples, and have fun.  Matt Heinz — Check!  This short video with him provides some fun ideas I had never thought of. If you like this, Matt is doing a full presentation at the Demand Gen Summit on May 15, RSVP here:

RSVP HERE


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The future of sales is micro-marketing: Madlibs w/ Jamie Shanks

I just really met Jamie Shanks 4-5 months ago. I asked Koka Sexton for some people he thought were “keeping it real” in social selling and he listed Jamie amongst others. I reached out to Jamie, we did a webinar together, I have been listening to his tips and best practices, and overall,  I have confirmed, he is one of the good ones.  When you read his Madlibs, you will see a lot of really interesting ideas including (micro-marketing).  Enjoy:

1. The b2b buyer is – Empowered.  For the first time in human history, a buyer can gather information on nearly anything, without human interaction.  The buyer is also becoming increasing comfortable with gathering information in the background – before needing some assistance to finish the purchase.

2. The biggest innovation in sales is – Social Selling.  The 1980’s brought you Consultative selling, and the 1990’s – early 2000’s had Solution selling.  From 2013 – 2020, sales reps must embrace online interaction. [Read more...]