Editor’s note: Today’s post is from Liz O’Neill from Kapost. Her last Funnelholic guest post knocked it out of the park. She’s back and appreciate the value Kapost is trying to deliver to the content marketing world with the templates they are offering. See more below!
Marketers today are under a lot of pressure. They’re responsible not only for engaging leads, but also for converting prospects, driving revenue and retaining business.
The major tool at their disposal? High-quality content at every stage of the funnel. And to beat the competition, they need to create a lot of it. In other words, they need to scale their content marketing production.
And it’s at this stage where most marketers stumble.
Why? Because as content demands grow, ad hoc processes fail. And building entirely new content workflows steal valuable time and resources away from actually producing that content, capturing leads, and driving revenue. [Read more...]