The Funnelholic is content marketing themed again this week. We have an amazing webinar, 3 Steps to Creating Content that Converts Like Crazy, with Cosmo Mariano from GetLift and Jason Miller from LinkedIn on September 24, 2014 10AM Pacific Standard Time. Whenever we have an event like this, my mind starts going…in this case, one of my favorite topics — content marketing.
Back to business — one of my favorite pieces on content is the case story aka the case study aka the use case. It is the most powerful opportunity for content marketers that is often wasted aka B-O-R-I-N-G. Marketers, even the best content marketers, produce the boringest case studies ever. So, with that, I thought I would share one of my favorite case studies from one of my favorite content marketers, Neil Patel, entitled: How I Used SEO to Drive to 5 Million Visitors to Gawker Media. It’s awesome so read it – -and in the meantime, I highlight some of my favorite things about it below:
Deliver an Arresting Headline
Oh yeah, not just an arresting headline, but a killer graphical representation too. I loved what I saw the minute I opened this page. [Read more…]