Coming straight out of Compton: The Tweet(s) of the Week

“Twitter seems to pass us all by.” – Confuciouseazy is his name

I created this new category of blog post  to immortalize my favorite tweets.  I feel like there are great tweets all the time that just scroll right by us – I plan to do my part to put them somewhere for consumption.

Now, if you are wondering what all this has to do with Compton. That answer to that is “nothing”, I just always jump at the chance to quote any of the members of NWA, Public Enemy, or other rap/hip hop folks who went big between 1986-1996.

Now, <DRUM ROLL>, my first of many:  Tweets of the Week [Read more…]

14 Easy Social Selling “To-Dos” You Can Implement Right Now

July 25 through July 29 is Social Business week on Focus.com. If you’ve read my blog, you know that I’m a fan of the Social CRM movement, but I am not an expert – so I’m leaving that to the pros. I am sticking to my expertise, hosting a couple of events about social and sales and marketing. I am hosting a webinar with the master of content/inbound/social media marketing, Mike Volpe, on Friday, July 29, at 1 pm PT. Before that, I am hosting a social selling roundtable at 11 am PT with Nigel Edelshain, Miles Austin and Koka Sexton. It’s fun trading ideas for using social for a lot of things. Sales is definitely a favorite of mine.

One of the biggest complaints I hear from folks is not having enough time for social endeavors. I usually tell people I wouldn’t recommend it if it’s a time-suck. So I’ve compiled a list of easy things that salespeople can do, none of which seems too scary or daunting – and it can all be done right away. Let me know what you would add to the following list.

  1. Create a LinkedIn profile.
  2. Fill it out completely, including a picture.
  3. Upgrade your account.
  4. Watch every day from your upgraded LinkedIn account to see who clicked on your profile.
  5. Connect with as many of your business and personal contacts as you can.
  6. Move beyond business cards – get in the habit of connecting with people immediately after you meet them.
  7. Spend some time seeing if your prospects are connected to any of your contacts and ask for a referral.
  8. Join LinkedIn groups relevant to your industry. Not just so you can see the conversations happening in your space, but so you can join the same “clubs” that your prospects are in.
  9. Figure out where your prospects are on the Internet (with only a few cases, everyone is). Is it Twitter, LinkedIn, focus.com, etc.? It could even be a message board somewhere.
  10. Watch them. Remember the title of this post is “easy.” Don’t worry about doing much; you can just watch. You will gain insight into your prospects that you’ve never had before.
  11. Recognize their good works. If they write an insightful blog post or answer a question really well, send them a note.
  12. Find the top influencers in your space (they will be on Twitter or Google if they are influencers) and follow them.
  13. Create a social relationship with the influencers. This is akin to being friends with the cool kids at school.
  14. Before a sales call, look up your prospect’s or customer’s recent social “works” – posts, tweets, Q&A. Mention it to them; they will love it.

There – was that hard? Let’s just start with that. There’s more…but you gotta start somewhere.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

The Power of the “Tweetable Moment”

Background: I just did my annual “You Bought a List, Now What?” webinar with Netprospex. Literally, spur of the moment, I made up a phrase: the “tweetable moment.” More background: Part of the presentation includes ways to create remarkable content. At Focus, we ask our writers include “aha!” moments when creating content. Well, I’m changing that to “tweetable moment.” PS, that got tweeted. I used it again tonight in my preso at the Sales 2.0 Conference, and then Lisa Gschwandtner brought up the term “tweetable moment” a couple times afterward. I realized: It’s on. Write that down.

Webinars, PDFs, blog posts, social media, guest posts, videos, slide share presos – the overall content itself can be shareable, but are you creating “tweetable moments”? Definition: Sound bites that are begging to be re-quoted in 140 characters or less – memorable and consumable. Frankly, I don’t think about and devise sound bites, and I am not sure the true master of the tweetable moment does either; truly tweetable moments come out naturally. At any rate, a “tweetable moment” is like adding a dash of Tapatío Hot Sauce to your content. Shake well and season to taste.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Fear of a Twitter Planet: The 11 Things I Know about the Twitter Phenomenon

Is there anything hotter to blog about than Twitter?  I have been off the word processor for the whole month of January as the Funnelholic was dominated with thought leadership interviews and now, here I am, and the only thing on my mind is Twitter.

I started on Twitter as most do, just signing up and not understanding what it is or what to do.  Everyone said I HAD to get on there, so I did.  Months later, Guy Kawasaki writes his now heavily read “Looking for Mr. Goodtweet,“  I did every tip on his list,  and the rest is history.

Now I have more than 1,000 followers, tweetdeck loaded on my desktop, a healthy addiction to Twitter, and no clue what Twitter is or will become.  I went out to coffee with Steve Woods from Eloqua (by the way, one of the smarter dudes on the planet), and he asked me where I thought Twitter was going.  Anyone who acquainted with me knows I have an opinion on everything, yet I was stumped.  Truth is, if I could come up with the breakthrough treatise on Twitter, I would be “internet-fabulous.”  Regardless, I still haven’t had my epiphany – particularly with regards to how Twitter will affect b2b marketing/lead generation.  I have ideas brewing, but nothing where I feel like I could win an argument.

What I do know is that:

  1. I have no idea how Twitter will make money. This is a classic internet “build it, run away with traffic and figure out what to monetize it later” stories. I am pretty sure the only way for Twitter to make money is to sell this pig.
  2. When it is sold, we will all move on. And in classic internet form, Yahoo! or AOL will buy it for too much money, and we will go somewhere else.
  3. All I can think about with Twitter is the dancing baby. Yep, that’s right.  Remember the days of the “cc:-all”?  The cc:-all was the original viral medium – dancing babies, bad jokes, urban myths and so on. Those large cc: lists thankfully turned to bcc: lists.  Now when you get something you want to pass on, you post that thing on your Twitter or Facebook to let it fly.  Twitter has effectively killed the “bcc:”
  4. I can find a lot of information I had no access to before. Twitter means information. Twitterati are constantly trying to tweet fun, funny, provocative, obscure, interesting or up-to-date tweets.  Forget Google Reader – I go to my Tweet Deck to find articles to read.
  5. It’s hard to manage all the tweets. I have so many people I am following that I am pretty sure I miss thousands of posts for each one I read.  I know people are building apps to manage this issue, but that still means you will miss tons of tweets, but you will see the ones you really want to.
  6. “I ate a piece of pizza” is stupid. Please stop tweeting insignificant events in your life just to tweet. Pleeeeease.
  7. Twitter has created a new internet lexicon. Twitter has created new terms like “tweeps,” “twitterati” and “tweet.”  And Twitter lexicon works in creating fun titles and subject lines –  e.g., above and “Looking for Mr. Goodtweet.”
  8. Twitter’s look and feel is so Geocities. The interface is so basic and crude, and people don’t care.  That is cool
  9. Promoting works. I have a friend who just launched his Web site Best Life Practices.  In the old days, you pass it on to your friends, try to get some links, build your reputations … yawn.  Instead, I sent him Guy’s article, got myself and a buddy to tweet it and boom: retweets, visitors, positive comments.  He is now building a big list of followers, and his Web site has LAUNCHED.
  10. B2b lead generation does not work. More on this in another post, but I remain skeptical about whether you can drive direct leads from Twitter or others.  Key phrase: Direct lead generation.
  11. Nothing will be the same. Twitter and social media is changing the way games are played on the Internet, and while I don’t know what’s next, I do know that things are different.

Ok, I have now entered the “blogging about Twitter” sweepstakes.

Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter